Fancy a special and friendly moment, outside the professional framework, to promote good business relations? Think of public relations and of all the opportunities that it offers you!
Setting up this communication strategy within your organisation means taking actions to promote a good image and encourage a favourable opinion of a company or a brand to its stakeholders. The group of internal and external targets that a public relations operation can reach is wide: consumers, customers, prospects, but also employees, salespeople, suppliers, shareholders, journalists or even politicians or public authorities.
In France, Stade de France is a key player in the sector. Since the Football World Cup in 1998, which made an impact, it has positioned itself among the best offers on the market thanks to its mythical environment, its exceptional programme, its numerous references and its expertise in the field of organisation and support.
Do you want to attract your prospects, retain your customers, lead your network of partners or even discuss with local players? Public relations - called PR in the industry - is an excellent lever to achieve this.
Hospitality Programmes offer you many varied options as much in the locations as in the programmes, as you can discover in our article, “Orchestrate your public relations with an opera”. PR is also adaptable to any kind of company, from SMEs to a CAC 40 company. Many of them are using it to lead their community of ambassadors or to persuade prospects. Others for recruiting profiles that are difficult to reach, that allows them to differentiate themselves from other recruiters, etc.
In addition to discovering public relations, these articles are rich in teaching because they result from the sharing of experience by Stade de France’s experts. In articles like “10 tips for succeeding in your hospitality programme” or “Public relations: our recipe for a successful event!”, you will discover many tips that will allow you to succeed in/optimise your public relations operations.
And so that this marketing strategy has no more mysteries for you, we invite you to download our white paper which will guide you, step-by-step, through putting in place a tailored public relations programme.
More than new concepts or advice, our words are illustrated with many examples that reveal the advantages of a PR campaign and sometimes in an unusual way!
Some brands have not waited to use PR to achieve new experiences like a product demonstration of noise-cancelling headphones or a wide-angle camera lens during a big event. To lead its community, one soft drinks company even created the event within the event by organising a competition. The winners were invited to a football match at Stade de France… and to a FIFA tournament in a box in the company of professional E-Sport players. The match within the match! Original, don’t you think?
Lastly, in the article, “Why choose Stade de France for your public relations? Our customers tell you everything!” Marc Boissonnet, from Bureau Veritas, summarises the advantages of this communication tool: “The sharing of business cultures, the possibility of getting to know each other, to find themselves around common values and appreciating each other are such fantastic benefits that are difficult or even impossible to discover during formal meetings. Meeting at a sporting or musical event seems to be a particularly conducive and informal point of departure”. The customers are definitely our best ambassadors!
To go further in the organisation of your future PR campaign, take advice from our event team which will guide you to create a hospitality programme that is customised and tailored according to your needs, in a box or a lounge at Stade de France.
