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News

08 March 2017

Why choose a venue that is committed to sustainable develoment for its public relations?

Because sustainable development is now part of the strategic and corporate strategy of companies, discover the benefits of a venue committed to your public relations.

  • Reassure your guests who are concerned consumers,
  • Be consistent with your brand's communication strategy,
  • Meet the requirements of your purchasing department,
  • Feed your company's SD reports with good practices.

So many reasons to choose a Public Relations venue engaged in CSR initiatives (Corporate Social Responsibility: i.e. sustainable development taken into account by companies).

Your guests will spend a moment that is all the more meaningful if they see that concrete actions are being taken to reduce the impact on the environment of the event in which they are participating.


BUSINESS ENGAGEMENT GROWING STRONGLY

It is believed that more than 50% of companies in the CAC 40 are now strongly engaged in a CSR approach.

This commitment greatly contributes to their image. According to a survey by Burson Marsteller, CSR commitment accounts for 44% in building their reputation. Communication on the subject tends to be addressed more to the general public: press advertisements, awareness-raising actions (Coca-Cola, Vinci Autoroutes, etc.), messages on reusable bags for supermarkets, etc. Companies also use social networks to communicate their CSR actions and communicate with their consumers.

In line with the sustainable development strategy of companies, procurement policies are also changing and companies responding to calls for tender are now being asked about their CSR initiatives.

"I will be more inclined to choose a service provider whose values are close to those of the group: for example, waste recycling or disability", says one EDF service buyer at an in-house trade fair on reception venues.

ISSUES WHICH ARE COMING UP MORE AND MORE

Thus, whether sincere or pushed by regulation, companies’ commitment to sustainable development has become a reality. CSR is becoming a strong value both externally and internally and is increasingly influencing corporate communication.

As employees of large and small businesses, you and your guests must now stick to your company's corporate image, communication and strategy.

As consumers, your guests now expect more guarantees.

It is therefore becoming increasing sensible to choose a committed public relations venue and make it known. Thus, certain venues known for their commitments in sustainable development such as L'Usine or Le Comptoir Général are currently enjoying great success. Regarding Te*, L'Usine’s caterer, Thomas Piretti, the Managing Director of the two businesses says: "The social and eco-responsible approach of Té - Créateur d’instants is truly a differentiating asset. Providing a positive image for our customers, it fuels an original cuisine with unprecedented flavours". At the same time, communication agencies are specialising to provide services that are guaranteed to be 100% eco-responsible: "For the company, the image benefit is important, because eco-design makes it possible to stand out from the competition", says Nicolas Turpin, founding president of eko Events. Brands need these messages that convey transparency and honesty.

*Té is a company that is, notably, involved in occupational integration

Temoignages

A RELEVANT CHOICE

In the boxes at Stade de France, one question often comes up: What happens to food that is not consumed? At Stade de France, although the caterers’ products cannot be redistributed for hygiene reasons (breaking the cold chain), sandwiches and other desserts are collected the day after the events by the Le Chaînon Manquant association and redistributed the same day even to Dionysian or Parisian associations. Another question may concern the presence of roses in winter in the floral decorations of boxes and lounges because it is known that, coming from Africa, social risks are not excluded (especially child labour...). The Consortium has, through its supplier, decided to choose a Kenyan producer who not only holds a fairtrade label but who is also running an excellent social project.

Thus, whether sincere or pushed by regulation, companies’ commitment to sustainable development has become a reality. CSR (i.e. sustainable development taken into account by companies) is becoming a strong value both externally and internally and increasingly permeates corporate communications. As employees of large and small businesses, you and your guests must now stick to the corporate image, communication and strategy. As consumers, your guests now expect more and more guarantees.

It is therefore becoming increasing sensible to choose a committed PR venue and make it known.

Did you know that behind the impressive Stade de France building is a member company of the United Nations Global Compact, which is very committed to its local territory of Seine-Saint-Denis and very Involved in disability awareness?


Did you know?

  • every year, Stade de France welcomes more than 1,500 sick and disabled children for a day of dreams
  • every year, young footballers from Seine-Saint-Denis compete in the departmental finals on the mythical turf that has been graced by the greatest international players
  • Stade de France was the first to set up the system of refundable cups and to be equipped with sorting bins
  • saving energy and water have been a constant concern for years (energy audits, waterless urinals etc.)
  • in 2016, 7,636 sandwiches and desserts were redistributed to associations
Temoignages

Choosing a committed venue and talking about the concrete actions you take can lead you to enriching exchanges with your customers around the sharing of certain values. It is also an opportunity to create relationships, strengthen links and give meaning and thereby increase the satisfaction of your contacts. This can therefore be a real asset in your commercial relationships.

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