Do you think the best recipe for a VIP cocktail is to put a handful of crushed ice in a glass, add a dash of alcohol combined with quality fruit juices? That's wrong! It’s your public relations strategy that will make your VIP guests enjoy your drinks event!
What is the scope of public communication? How does it serve the general interest? How does it differ from political communication? In this article, we will answer these questions and more!
Public relations, Hospitality Programme, event planning… are these terms a little vague to you? Not to worry, you will soon know them like the back of your hand!
You ask yourself why you should invite your customers and partners to a watch a football match or a concert from a box? And what would be the return for your business for investing your communication budget in a Hospitality Programme? Lots of companies have already taken the plunge… and here, they explain their choice!
Mozart's The Magic Flute, Puccini's La Bohème or even Bizet’s inescapable Carmen… Compose your public relations using an operatic melody! We reveal to you why this lyrical art is a fabulous business asset.
Digital technology, information technology… the IT sector is really booming! Specific skills are highly sought-after: you must double your efforts to seduce and then retain IT executives.
Hospitality Programmes are a genuine lethal weapon to create and maintain the link with your business relations. But not only. Some brands use their boxes for achieving other objectives by offering new experiences.
Are you an SME looking for a new way of talking to your customers? Signing up to a Hospitality Programme can be an excellent opportunity to forge true business relationships in a different environment that is conducive to exchanging.
There are a multitude of ways of developing your reputation. To differentiate yourself from your competitors, think about Hospitality Programmes.
Who are the best ambassadors of your brand? How can you lead your community through a Hospitality Programme? We explain everything to you...
Vous souhaitez organiser une opération de relations publiques et vous vous demandez quelles sont les clés de succès de votre événement ? Nous partageons avec vous les 4 étapes préparatoires essentielles pour le réussir.
Whether or not you are an expert in public relations, it can be tricky to assess the ROI of a Hospitality Programme... In this article, we share over 20 years of experi-ence to help you measure the success of your public relations through a few easy-to-use indicators.
How do you choose a public relations programme? We have identified the 6 key criteria that will help you choose a hospitality programme tailored to your marketing strategy.
This article shows you how public relations are useful at each stage of your customer relationship and are therefore an asset for your business strategy.
To help make sure your corporate hospitality package is a great success, we've put together 10 tips that will give your guests an unforgettable experience at the same time as securing real benefits for your company.
Stade de France is keen to receive its VIP customers so that they have an exceptional and refined time. That is why we cannot imagine a top-of-the-range service without magnificent floral arrangements which complement the customer experience in our boxes and our lounges.
For each event, a specific creation is requested from our supplier, "Un peu, beaucoup, who has happily supported us since 2013. In 2017, it prepared nearly 7,600 arrangements for us, for a total of around 36,000 stems!
Because sustainable development is now part of the strategic and corporate strategy of companies, discover the benefits of a venue committed to your public relations.
Who to invite and when, how to create a link between the guests, planning... You are looking for solutions to answer these questions. Discover a few key points that could...
Protecting margins, improving commercial profitability and limiting turnover within sales teams are major challenges for companies in an economic context where sales growth is often limited.
Learn about how a public relations programme can improve your productivity
PR operations respond to many commercial challenges but also make it possible to address the concrete problems of communication departments:
Establishing new alliances, recruiting new franchisees, facilitating fundraising or extending your network of influence are all strategic issues today for developing the outreach and awareness of companies.
To increase your market share in key accounts, it is now essential to create a sustainable customer relationship and at a high level.
In this context, event PR is a powerful lever in both prospecting and in driving customer loyalty.
