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Customer Loyalty

Driving customer loyalty is the art of keeping your customers and maintaining a lasting relationship with them. In the era of relationship marketing, driving loyalty goes beyond the traditional tools that we all have in mind (loyalty card, CRM, etc.) with other highly effective and more personalised means (social networks, Hospitality Programmes, etc.). These levers let you understand and support customers, to stay permanently in touch with them to drive their loyalty, or even to turn them into brand ambassadors, the Holy Grail.
An expert in the strategy of driving customer loyalty, especially thanks to its Hospitality offers, Stade de France provides you with a series of articles on this subject. From advice on turning it into a business advantage through to the best tools and strategies to put in place is what you will discover through reading them, with content rich in learning to make your business relationships take off through driving customer loyalty.

fidelisation client

By their nature, sales and marketing teams are generally focussed on winning new customers. But is this really the only area of work to consider to increase your company’s turnover? The question deserves to be asked.

Expérience client : redonnez de l’humain à votre relation commerciale !
Now more than ever... Bring the human touch back to your commercial relationship by banking on the customer experience for your customer loyalty strategy. Imagine, create and offer your customers unique and memorable moments of interaction!
Programme relationnel : créez un lien unique avec vos cibles
Do you think a Relationship programme is for customers only? Think again: it’s a genuine asset that encompasses a broad range of targets, from your prospects to your brand ambassador.
Stratégie de fidélisation client au Stade de France
Are you curious about which loyalty-building strategy would be most effective for your business? Check out what Starbucks, Nike or Sephora are doing: each is an example of a revolution in customer loyalty-building!
Hôtesse d'accueil dans le couloir des loges au Stade de France

The customer loyalty strategy consists of carrying out actions in a way that consumers repeat their purchases and remain loyal to the brand. It therefore involves acting, inciting and influencing their behaviours via a targeted marketing strategy. This approach begins when contact is first made and continues throughout the customer relationship. It is therefore a long-term action that aims to convert their desires into purchases and avoid them going over to the competition.

All brands attach importance to customer satisfaction. But how can it best serve the sales strategy and thus increase the turnover of the company? We give you 3 simple tips to make it your strongest asset.

What do you do to improve the management of your customer relationship? Hundreds of articles address this subject and advise you to use CRM software. Certainly, but how can you invest in this relationship to surprise your customers and create strong links? We give you 3 ideas in this article.

Discover our Top 5 tools for retaining your customers! More than loyalty points, promotional codes or newsletters… today, brands have many levers for developing a sustainable relationship with their communities.

Clients dans une loge VIP pendant un événement au Stade de France

La recommandation de votre entreprise par vos clients fidèles booste significativement vos ventes. Nous vous montrons ici l’intérêt de miser sur la satisfaction client pour atteindre vos objectifs commerciaux, ainsi que quelques clés de manière à que vos clients deviennent vos ambassadeurs.

Pourquoi fidélisez ses clients ?

The loyalty of customers is a major issue in any business strategy. In this article, we show you why you should ensure the loyalty of your customers.

Relationnel dans les salons du Stade de France

Going from transactional marketing to conversational marketing can truly "revolutionise" relationships with your customers. In this article, we will tell you why and advise you of the procedure to follow to achieve it.

Programmation de fidélisation client B2B

In ever more competitive markets, having an advanced customer loyalty programme is similar to a real "lethal weapon" allowing you to distinguish yourself from the competition, while exceeding the divisions of product differentiation.

Bar des loges au Stade de France

How can you ensure the loyalty of your customers and make sure that they are more than simple consumers, but become true partners who exchange about their experiences?

Misez sur la fidélité de vos clients

Here are 3 figures to remove your last areas of reluctance or to help you internally convince people about the importance of implementing customer loyalty actions

Articles to better understand driving customer loyalty

Companies that have opted for a satisfaction and loyalty strategy among their consumers know that winning new customers is 4 to 10 times more expensive than retaining existing customers. If you are not yet convinced of the benefits of a loyalty programme, we invite you to read “Why retain your customers? 3 reasons to convince you”. You will learn that the winning approach is to build on your existing customers by developing a good relationship with them which requires listening, exchange, satisfaction, thanks, customisation, etc. To initiate this lasting relationship, several steps are necessary: the knowledge, then identity, relational and community bond and finally, the pinnacle of the relationship, the ambassador bond. For this, you must first know your customer and their needs well, support them in their purchase process and finally satisfy and value them, which are three key objectives that can be found in “How can you retain your customers? Here are 3 levers to activate”.
By pursuing all of this strategy, your customers will become your ambassadors, namely those who recommend your business and who therefore naturally become a sales force to be pampered. To summarise: save the best for this target! At Stade de France, the sales team has understood this and specific offers are reserved for this community. Ambassador customers have even been the subject of a Stade de France white paper that you can download.

Concrete examples to illustrate driving customer loyalty

Developing a relationship of trust with your community reveals a marketing strategy, but is obtained thanks to tools that constantly evolve with the different consumption modes: digital, multichannel, drive-through, responsible purchasing, etc. Stade de France has identified for you its top 5 loyalty-driving tools to be discovered immediately, as well as 3 types of original relationships to be developed: phygital, social networks and public relations which have many assets to seduce your targets. Many other examples and figures illustrate the numerous and sometimes unexpected advantages of driving customer loyalty to be discovered the Stade de France corporate blog!

One last piece of advice: driving loyalty also means meeting your customers and spending unique, friendly and exceptional moments with them to create a strong bond. People at the heart of the relationship... and for that, the Hospitality Programme offers many advantages to create these encounters. With 20 years of experience in this field, Stade de France has gathered together its best recommendations in its guide: “Succeeding in your Hospitality Programme”. So many resources at the service of your business!

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