By their nature, sales and marketing teams are generally focussed on winning new customers. But is this really the only area of work to consider to increase your company’s turnover? The question deserves to be asked.
Do you think a Relationship programme is for customers only? Think again: it’s a genuine asset that encompasses a broad range of targets, from your prospects to your brand ambassador.
Are you curious about which loyalty-building strategy would be most effective for your business? Check out what Starbucks, Nike or Sephora are doing: each is an example of a revolution in customer loyalty-building!
The customer loyalty strategy consists of carrying out actions in a way that consumers repeat their purchases and remain loyal to the brand. It therefore involves acting, inciting and influencing their behaviours via a targeted marketing strategy. This approach begins when contact is first made and continues throughout the customer relationship. It is therefore a long-term action that aims to convert their desires into purchases and avoid them going over to the competition.
All brands attach importance to customer satisfaction. But how can it best serve the sales strategy and thus increase the turnover of the company? We give you 3 simple tips to make it your strongest asset.
What do you do to improve the management of your customer relationship? Hundreds of articles address this subject and advise you to use CRM software. Certainly, but how can you invest in this relationship to surprise your customers and create strong links? We give you 3 ideas in this article.
Discover our Top 5 tools for retaining your customers! More than loyalty points, promotional codes or newsletters… today, brands have many levers for developing a sustainable relationship with their communities.
La recommandation de votre entreprise par vos clients fidèles booste significativement vos ventes. Nous vous montrons ici l’intérêt de miser sur la satisfaction client pour atteindre vos objectifs commerciaux, ainsi que quelques clés de manière à que vos clients deviennent vos ambassadeurs.
The loyalty of customers is a major issue in any business strategy. In this article, we show you why you should ensure the loyalty of your customers.
Going from transactional marketing to conversational marketing can truly "revolutionise" relationships with your customers. In this article, we will tell you why and advise you of the procedure to follow to achieve it.
In ever more competitive markets, having an advanced customer loyalty programme is similar to a real "lethal weapon" allowing you to distinguish yourself from the competition, while exceeding the divisions of product differentiation.
How can you ensure the loyalty of your customers and make sure that they are more than simple consumers, but become true partners who exchange about their experiences?
Here are 3 figures to remove your last areas of reluctance or to help you internally convince people about the importance of implementing customer loyalty actions
