Friday October 26th, 2018
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A loyalty strategy first consists of knowing your customer, and then engaging in a dialogue with them, and finally winning their trust so that they are a stakeholder in the business. At a time when...
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Wednesday September 19th, 2018
In 20 years of existence, Stade de France has hosted the most important international events. Everyone remembers the 1998 World Cup, the concerts of Johnny Hallyday and more recently, Euro 2016. 20...
Tuesday September 4th, 2018
On the eve of this final of the TOP14, Isabelle and Carine roam around the behind-the-scenes areas of Stade de France dressed in tee-shirts that arouse curiosity. The...
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Tuesday August 21st, 2018
Going from transactional marketing to conversational marketing can truly "revolutionise" relationships with your customers. In this article, we will tell you why and advise you of the procedure to...
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Wednesday July 18th, 2018
In ever more competitive markets, having an advanced customer loyalty programme is similar to a real "lethal weapon" allowing you to distinguish yourself from the competition, while exceeding the...
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Monday May 28th, 2018
The supply of flowers, a subject which can be tricky
It is not so easy to combine the beauty of the bouquets, quantity and societal responsibility. In France, 85% of the flowers that are sold are...
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Wednesday April 25th, 2018
Retaining your customers needs their involvement.
For a long time, the commercial relationship involved the simple transaction. Marketing designed finished products, sold at a certain price to...
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Friday April 20th, 2018
At each sporting event, the 80,000 spectators in Stade de France have their eyes glued on one thing: the Stade de France pitch. The theatre of the biggest French sporting events over the last...
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Thursday March 29th, 2018
By their nature, sales and marketing teams are generally focussed on winning new customers. But is this really the only area of work to consider to increase your company’s...
