1 - proxIT, MEETING THE SYSTEMS INDUSTRIALISATION CHALLENGE
The company handles about a hundred customers through services ranging from information system design to maintenance management. This shows the deep relationships and the bonds that are nurtured every day between proxIT and its customers, purchasers and users. Yet proxIT is not impervious to attacks from competitors on its market; that is why service excellence is not enough. An actual relationship is also crucial.
2 - TADE DE FRANCE, A STRATEGIC PARTNER
proxIT Chairman, Roger Tomasi, has chosen Stade de France as the suitable venue to invite his customers on a regular basis: he books VIP seats 3 or 4 times a year, depending on the programming. Being himself a great fan of ball sports, he therefore has the possibility of sharing his passion with his key customers, forging strong relations and ensuring a lasting business association. Thanks to the VIP seats package, he is able to configure and plan his invitations in keeping with the programming. So far this year, he has invited 6 guests for the France vs Portugal game, 5 VIPs for France vs Brazil and 8 VIPs for the League Cup final.
3 - A PRODUCT DELIVERING ON ITS PROMISE
A selected events programme provides guests with a very special moment. The meal fosters dialogue, which is why the contemporary dinner is usually preferred to the on-going buffet. In addition, SMEs are unable to count on very many resources in their marketing department. Since the Stade de France “product” is a turnkey delivery, Roger Tomasi is perfectly relaxed about managing his public relations. He just looks after his guests; as for the event itself, it is taken care of by the mythical nature of the venue, the excellent Lenôtre catering and his sales contacts at Stade de France.
4 - ABSTRACT BENEFITS THAT RUN DEEP
Since he runs a SME, Mr Tomasi has close relations with his customers: an evening at Stade de France is a superb sharing experience, that can only bring any businessmen he meets on a closer regular basis. On such occasions, which are often magical, everyone loosens up and abandons the mask so they can take this opportunity to learn about one another and get to know each other differently. Getting out of the usual framework encourages everyone to “let go”, and sharing a football or rugby evening brings everyone together around those powerful values fostered by sports and competition. While the scheme is widely seen as valuable, it is hard to quantify. Mr Tomasi claims that “those events are the culmination of a relationship that is nurtured on a daily basis between proxIT and its customers.”
A FEW WORDS ABOUT COMPANY
With a revenue of €2m per annum and around 50 employees, proxIT is a services company specialised in information technology, with particular focus on the management and development of technical infrastructures. A human-sized digital services company, proxIT is specialised in the management and development of technical infrastructures and in user support. Proximity, service excellence, responsiveness and proactiveness: those are the qualities that all employees demonstrate on a daily basis and which have helped in building the proxIT success.
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