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Loi Sapin II : peut-on accepter un cadeau ou une invitation ?
Sapin II law
The Sapin II law is named after a former Minister of the Economy and Finance in the government of Manuel Valls who drafted this law in favour of transparency, the fight against corruption and the...
Accor Arena and Stade de France are creating MONUMENTS, a unique offering that combines the best of the two legendary sport and music venues, to offer companies an exclusive and integrated VIP...
Places VIP : les idées reçues les plus fréquentes
Public relations
VIP Passes are often associated with private boxes reserved for CAC 40 companies or inaccessible seats...Beware of misconceptions! VIP packages encompass a variety of offers and services that are...
Comment promouvoir un événement de relations publiques ?
Public relations
Though the many advantages of public relations (PR) are well-established, some doubt their effectiveness, as it is often not so easy to promote an event with maximum impact. To reap all the benefits...
Sharing a drink and experiencing emotions in a special environment promotes good relations with your guests, whether they are customers, prospects, partners or employees. Designing a Hospitality...
Que savez-vous de la communication publique ?
Public relations
Public – or political – communication: let’s set things straight! Public communication is the product of institutions, with elected officials activating a strategy to serve their jurisdiction and...
The customer experience, CX for those in the know, is not just about selling a product or service to a consumer but creating real interaction, and possibly even stirring emotion. It extends...
For the past few years, marketing has become focused on customers with a more emotional strategy focused on their expectations. Companies today need to keep up a unique and lasting relationship with...
Gone are the points collected on loyalty cards, e-mailing campaigns, promotions and sponsorship codes… In this features, we talk about the latest trends in keeping your customers loyal! The major...
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