Wednesday December 8th, 2021
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Sapin II law
The Sapin II law is named after a former Minister of the Economy and Finance in the government of Manuel Valls who drafted this law in favour of transparency, the fight against corruption and the...
Wednesday December 1st, 2021
Accor Arena and Stade de France are creating MONUMENTS, a unique offering that combines the best of the two legendary sport and music venues, to offer companies an exclusive and integrated VIP...
Public relations
Tuesday October 12th, 2021
VIP Passes are often associated with private boxes reserved for CAC 40 companies or inaccessible seats...Beware of misconceptions! VIP packages encompass a variety of offers and services that are...
Public relations
Monday September 6th, 2021
Though the many advantages of public relations (PR) are well-established, some doubt their effectiveness, as it is often not so easy to promote an event with maximum impact. To reap all the benefits...
Public relations
Tuesday July 13th, 2021
Sharing a drink and experiencing emotions in a special environment promotes good relations with your guests, whether they are customers, prospects, partners or employees. Designing a Hospitality...
Public relations
Wednesday June 23rd, 2021
Public – or political – communication: let’s set things straight!
Public communication is the product of institutions, with elected officials activating a strategy to serve their jurisdiction and...
Customer Loyalty
Tuesday May 4th, 2021
The customer experience, CX for those in the know, is not just about selling a product or service to a consumer but creating real interaction, and possibly even stirring emotion. It extends...
Customer Loyalty
Tuesday March 16th, 2021
For the past few years, marketing has become focused on customers with a more emotional strategy focused on their expectations. Companies today need to keep up a unique and lasting relationship with...
Customer Loyalty
Friday January 8th, 2021
Gone are the points collected on loyalty cards, e-mailing campaigns, promotions and sponsorship codes… In this features, we talk about the latest trends in keeping your customers loyal!
The major...
