Testimony - FRANCE TV PUBLICITE
How do you operate your lodge?
We use the Loche throughout the year for all types of events. The programming at Stade de France corresponds to all our target customers, whether they are active advertisers, more operational advertisers or media agencies. So the stadium's programming corresponds to all these targets.
How do you rate the quality of our hospitality programme?
We pay a lot of attention to the effectiveness of the product, because it's a major investment for a company to have a box at Stade de France. We're not calculating ROI in the strictest sense of the word, but we're managing to attract meetings and build loyalty among sponsors and advertisers in addition to customers in traditional boxes. That's very valuable for us. We can truly say that we have advertising campaigns or sponsorship initiatives that are directly linked to an advertiser's presence at Stade de France.
What sets Stade de France apart?
Stade de France has a history and a programme that is quite exceptional. Then, as France Télévisions, we also find a form of legitimacy there, since we broadcast 80% of the events that take place at the Stade de France. As a box customer, we feel a bit at home there. We have boxes that are truly in the colours of our respective companies, and this is also a very important element that sets us apart from the other products we can offer.
