Monday September 6th, 2021
Public relations
Though the many advantages of public relations (PR) are well-established, some doubt their effectiveness, as it is often not so easy to promote an event with maximum impact. To reap all the benefits...
Public relations
Tuesday July 13th, 2021
Sharing a drink and experiencing emotions in a special environment promotes good relations with your guests, whether they are customers, prospects, partners or employees. Designing a Hospitality...
Public relations
Wednesday June 23rd, 2021
Public – or political – communication: let’s set things straight!
Public communication is the product of institutions, with elected officials activating a strategy to serve their jurisdiction and...
Customer Loyalty
Tuesday May 4th, 2021
The customer experience, CX for those in the know, is not just about selling a product or service to a consumer but creating real interaction, and possibly even stirring emotion. It extends...
Customer Loyalty
Tuesday March 16th, 2021
For the past few years, marketing has become focused on customers with a more emotional strategy focused on their expectations. Companies today need to keep up a unique and lasting relationship with...
Customer Loyalty
Friday January 8th, 2021
Gone are the points collected on loyalty cards, e-mailing campaigns, promotions and sponsorship codes… In this features, we talk about the latest trends in keeping your customers loyal!
The major...
Customer Loyalty
Thursday November 5th, 2020
The customer loyalty strategy consists of carrying out actions in a way that consumers repeat their purchases and remain loyal to the brand. It therefore involves acting, inciting and influencing...
Corporate events
Tuesday August 18th, 2020
A theme party, a gala dinner, a dance party, a cocktail buffet and so on. A huge selection to choose from for your corporate night out! Before you decide, follow our 4 tips to ensure that your...
Corporate events
Wednesday July 15th, 2020
After months of waiting, corporate events are being scheduled again in locations adapted to Covid-19 health protocols. The lights are now green.
Thanks to its continuous monitoring work on health...
