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Public relations

25 November 2019

Orchestrate your public relations with an opera

Mozart's The Magic Flute, Puccini's La Bohème or even Bizet’s inescapable Carmen… Compose your public relations using an operatic melody! We reveal to you why this lyrical art is a fabulous business asset.

Born in Italy in the first half of the 16th century from the desire of the aristocracy, the opera proposed events reserved for the elite and thus enjoyed a very prestigious image. Today, times have changed and it is leaving its intimate environment to perform on the small screen, in darkened rooms, outdoors or in stadiums: a revolution! The opera is now appealing to a new audience which is constantly widening, no longer only composed of connoisseurs. It is becoming more accessible and popular, for sure, but it does not retain its image, its values or the emotion that emerges from it any less: so many assets to associate with your business and your strategic issues. The opera offers you a new stage for your public relations.

The opera performs outside its walls

Under the impetus of major theatres such as the New York Metropolitan Opera or the Royal Opera House in London, the Opera has been exported for more than 10 years onto large screens thanks to live recordings to expand, rejuvenate and diversify its audience. Lyric works or major ballets are very often seen by packed audiences in French cinemas. Also, the Arte and France Television channels have participated in this democratisation by offering regular sofa evenings on this theme. Other more atypical projects are also bringing together the general public around a work from the lyric repertoire such as the "Open Air Opera" festival which has been put on for the last 19 years in the most beautiful French heritage sites (Hôtel National des Invalides, Domaine de Sceaux, Cité de Carcassonne…). Finally, large arenas such as Stade de France have also favoured this popularisation with the programming of classical pieces such as Bizet’s Carmen, Verdi’s Aida or Puccini's Turandot, succeeding in the crazy challenge of thrilling more than 50,000 spectators at the same time; a true performance!
Playing on these different ranges, the "outside the walls" opera offers businesses new opportunities to organise their public relations around classical music.

The opera in perfect harmony with your objectives

An opportunity to enchant your prospects and customers
Being invited to a performance which plays the greatest tunes of the classical repertoire is the guarantee of honouring your guests and valuing them. There’s nothing like a prestigious VIP programme to flatter them! A winning strategy when you want to win over or retain your partners.
You will experience an exceptional evening with your customers thanks to operatic virtuosos, the captivating ballet, stunning musicians and a conductor, enhanced by magnificent costumes and sets. In this way, proposing a public relations programme around the opera is therefore bringing life an important and unique event that marks your guests and thus associating this fabulous moment with your business.

A directory of values for your brand
Even if the opera has been democratised, the values attached to this lyrical art remain! When we think of the opera, this makes us think of excellence, enchantment, creation, openness and innovation, a rich directory of values for brands that decide to organise their public relations using an operatic melody!

You will have understood that public relations orchestrated around an opera is a faultless performance to meet your business objectives!
In 2020, Stade de France is renewing its links with this musical genre by offering 55,000 privileged spectators a unique evening on one of the largest stages in Europe around Carmen the masterpiece by Georges Bizet, with Roberto Alagna and Béatrice Uria-Monzon. It is also one of the most well-known and performed operas in the world. An unmissable appointment to write in your diary for your next public relations activity.

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