The sheer diversity of solutions makes it possible to target all businesses and all communities, whatever their size or sector. In addition to the products on offer, Manutan seeks to build sincere, trusting relations with its customers, with whom Manutan wants to set up a win/win rapport. Key accounts are a major business stream, with over 400 key framework contracts. While this market segment did not even exist for Manutan 15 years ago, nowadays it accounts for 45% of Manutan France's revenue, so that's €95m. The Private Box programme is primarily intended for those kinds of targets, not as a prospective but as a consolidation phase: the Group's purchasing departments are a crucial door-opener in increasing the business stream with the Group's various branches and subsidiaries. It is critical for the sales force to develop strong affinities with its contacts who will, down the road, once they get to know the people at Manutan after sharing a great moment of friendship during a match or a concert, be more induced to recommending them in-house and facilitating the changes required to deploy the Manutan contract throughout the various divisions and departments in both groups.The Network Director attends every event. He personally greets every guest. The period before a match or event is an opportunity to get to know them, to explain the Manutan philosophy. The event's friendly nature makes dialogue easier.
