Read our case studies and testimonials
The customer testimonials will give you some ideas to develop and give impulsion to your business.
For leaders of major groups and mid-sized companies, any opportunity of meeting one another is priceless. While developing business streams is a significant challenge, it is not the only one. Indeed, during formal meetings it is difficult, not to say impossible to explore such enriching aspects as another company's corporate culture, which sometimes can be similar to your own, or to get to know one another, to share common values, to gain mutual respect for topics that have nothing to do with business. And while contracts are the result of the rational encounter of a need and a solution, implementing and extending them will depend in a big way on the efforts made by the men and women who are working together towards their success. In addition, quite a number of conflicts and difficulties can be smoothed over whenever the leaders have successfully created a relationship.
" We appreciated the rich and varied solutions offered by Stade de France: we benefited from a tailor-made offer where we were able to reserve reception areas with different floor areas and concepts, which could be adjusted according to our wishes and which met our expectations."
The sheer diversity of solutions makes it possible to target all businesses and all communities, whatever their size or sector. In addition to the products on offer, Manutan seeks to build sincere, trusting relations with its customers, with whom Manutan wants to set up a win/win rapport. Key accounts are a major business stream, with over 400 key framework contracts. While this market segment did not even exist for Manutan 15 years ago, nowadays it accounts for 45% of Manutan France's revenue, so that's €95m. The Private Box programme is primarily intended for those kinds of targets, not as a prospective but as a consolidation phase: the Group's purchasing departments are a crucial door-opener in increasing the business stream with the Group's various branches and subsidiaries. It is critical for the sales force to develop strong affinities with its contacts who will, down the road, once they get to know the people at Manutan after sharing a great moment of friendship during a match or a concert, be more induced to recommending them in-house and facilitating the changes required to deploy the Manutan contract throughout the various divisions and departments in both groups.The Network Director attends every event. He personally greets every guest. The period before a match or event is an opportunity to get to know them, to explain the Manutan philosophy. The event's friendly nature makes dialogue easier.