1 - WHAT WAS THE OBJECTIVE OF YOUR EVENT? WHAT TYPE OF AUDIENCE WAS IT AIMED AT?
As an agency specialising in communication and events, we sought an exceptional location to organise an internal sales and marketing convention for our customer, Banque Palatine, for 3 days in January 2017.
Our problem was having different spaces with varied capacities while remaining in the same location.
We appreciated the rich and varied solutions offered by Stade de France: we benefited from a tailor-made offer where we were able to reserve reception areas with different floor areas and concepts, which could be adjusted according to our wishes and which met our expectations.
Thanks to the unrivalled environment offered by Stade de France, these three days of the convention were a real success for our customer, Banque Palatine.
2 - WHY HAVE YOU CHOSEN STADE DE FRANCE? WHAT OTHER LOCATION DID YOU CONSIDER?
We were certain of wanting to run the sales and marketing convention in a stadium, but we hesitated between Stade de France and another Parisian stadium. However, Stade de France benefits from a strong image as well as a very good reputation, so we turned to this unique site.
Another advantage is that the seminar and convention offers at Stade de France offer very good value for money, was decisive in our choice.
Finally, the variety of the areas and solutions proposed (turnkey or tailor-made) as well as the availability and quality of advice from the Stade de France teams completely seduced us.
3 - FOR YOU, WHAT ARE THE STRENGTHS OF THE SERVICES PROPOSED BY STADE DE FRANCE?
We felt supported from the first sales contact until the end of our convention;the Stade de France teams were efficient, responsive and listened to us.
The services offered during the event were top-of-the-range and we were completely satisfied (location and facilities of the various lounges, sales and logistical support, catering, activities...).
4 - THE DETAILED RUNNING OF THE CONVENTION
On the first day, we organised a convention which two groups of 320 people attended, one in the morning and the other in the afternoon.
In turn, each group was able to enjoy a coffee reception before meeting in the Chorum Lounge, arranged in plenary format.
The two groups (640 people) gathered during the lunch break for a buffet meal in the Colonnades Lounge.
On the second day, we invited 150 people, divided into two groups.
In the morning, the first group attended a convention in an alcove in the Elyseum Lounge, arranged in plenary format.
Pre-lunch drinks were then served in the Elyseum Lounge, which offers an exceptional view of Stade de France’s arena.
In the afternoon, the second group took advantage of the same services as the first group.
On the third day, we opted for the Auditorium and Elyseum package where we invited 150 people divided into two groups.
This day took place in the same way as the first two days of the event, i.e. welcoming the guests, coffee breaks and meeting in the plenary room.
A FEW WORDS ABOUT THE COMPANY
Phileog Eleven is an independent human-sized communication agency created in 2002. From communication consulting to the organisation of events, including multimedia and digital, the company provides its clients with no less than 11 areas of expertise to design and create events and the necessary communication media.
The company now has 40 employees and in 2014, it generated turnover of 12 million euros.
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