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GROUPE LAVANCE

GROUPE LAVANCE
Sandrine LETENDARD, Director of Marketing and Communication
LAVANCE le lavage par excellence/ Nos talents vous donnent de l'avance

On December 15 2016, the Lavance Group invited 50 executives from the company for a day of team building at Stade de France.

The format of this day was original:

• a treasure hunt around Stade de France’s iconic places was organised in the morning to federate the teams

• workshops were then held during the afternoon for work in sub-groups.

We take a look back at this seminar with Sandrine Létendard, Director of Marketing and Communication.

1-WHAT WERE THE OBJECTIVES OF THIS TEAM BUILDING DAY?

To bring together, for the first time, all of the group’s executives who work all over France to:

• Create motivation,

• Federate the executives around a common project,

• Let all employees have their say,

• Work in small groups on internal problems.

2-HOW WAS YOUR DAY STRUCTURED?

Stade de France offered us a ready-made treasure hunt which seduced us because it allowed a link between the employees to be created, through an enjoyable discovery of Stade de France, but it was also useful for transmitting a certain number of key messages for the company.

We thus incorporated issues specific to LAVANCE which echoed the theme of the day.

After lunch in the panoramic restaurant, we organised workshops for reflection and work, and our objective was that this day had results over time and that it marked the beginning of a long-term task in the business.

3-WHY DID YOU CHOOSE STADE DE FRANCE?

The group had been organising internal events for 8 and a half years, but never on such a scale; in general, we dedicated these days to a particular region or to a function, for example a commercial entity.

"For this important first, we wanted an iconic site, one that was central and accessible because the employees come from all over France. Iconic to make a mark on people and to give the employees recognition".

We did not consider another site, because we wanted to do things well, and we favoured the prestige of the location.

4-HOW DID YOU MEASURE THE SUCCESS OF THIS DAY?

We have had very positive feedback from employees.

We have prolonged the life of this day by including it in the company newsletter, by posting photos on the LAVANCE Group’s LinkedIn page and Twitter account, and for its success to be sustainable, we continue to run the project groups that were born during this event.

The event at Stade de France was the 1st step in a long-term task.

5-WHAT DID YOU FIND TO BE MOST SEDUCTIVE?

The treasure hunt was an especially federating time, as its content was adapted equally to target women and men. The lunch in the panoramic restaurant with a view over all of Stade de France also won over the employees, who were also able, to go home at the end of the day with souvenir gifts from Stade de France.

It was a great success from start to finish.

6-THE LAVANCE GROUP IN A FEW WORDS

A specialist in car and HGV washing for more than 35 years, LAVANCE is the leader on the French market for the trading, maintenance and operation of equipment for washing cars and HGVs. With more than 7,000 car and HGV washing stations of which it operates more than 350 sites, LAVANCE is present everywhere in France.

The Group has 300 employees.

Sandrine LETENDARD, Director of Marketing and Communication

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